Public Information Officer - Strategic Marketing Focus

Scales the reach, reputation, outcomes and engagement of the City; conceptualizes and implements various marketing and media strategies and programs; helps plan, coordinate and implement the City’s communications programs, activities and projects; performs complex and sensitive work as a City spokesperson, media liaison and information provider, including in such forms as news releases, news conferences, social media, and print, broadcast and digital platforms and publications; provides expertise in the areas of marketing, public relations and communication strategies to the City Council, City Manager and City departments.

ESSENTIAL FUNCTIONS: (Duties may include, but are not limited to, the following) 

• Develops and implements strategic marketing and media objectives, including constituent engagement, to further the City’s mission and goals.

• Researches, plans and implements marketing and public relations strategies and tactics to better position the City’s brand and/or promote City events, programs and services.

• Identifies target demographics, best timing to run campaigns, and ideal mediums for each effort.

• Ensures that efforts drive engagement with target audiences; finds opportunities to improve engagement through strong marketing, media and public relations content.

• Monitors and analyzes the effectiveness of the City’s marketing, media, communications and engagement efforts; recommends and implements best practices and strategies for improvement; advises on ways to maximize opportunities identified.

• Performs media services for the City including media relations, public relations, speech writing, advertising and marketing in support of the City Council, City Manager and all City departments.

• Plans, strategizes and creates written and visual informational materials such as media releases, graphics, flyers, brochures, digital collateral, newsletters, reports, articles and other materials for various audiences; conducts background research to write articles; writes and edits copy; recommends the selection of vendors; establishes timelines, budgets and schedules; coordinates production and distribution of materials.

• Assists in the facilitation of thorough, accurate coverage; prepares concise, factual briefing papers for distribution to media, department heads, senior staff, Mayor and Council, elected officials, or other appropriate parties.

• Represents the City at business, civic, industry and governmental meetings; develops and conducts presentations for appearances before community groups.

• Maintains effective relationships with members of the media and staff of other government entities, such as other cities, the county, the state, the federal government and regional districts.

• Assists in the coordination, development, implementation and management of a Citywide external and internal communication plan to promote the public’s awareness of City services, successes and accomplishments.

• Assists in managing the City’s website and social media platforms by providing regular updates and ideas for posts and campaigns. Implements strategies to grow audience, reach and influence.

• Organizes and assists with special events and public presentations.

• Performs other related duties as required.